LISA LAURIA | Lisalauria21@gmail.com |
917-974-5821 | Lisalauria.squarespace.com
Editor: Simon Spotlight | December 2018-Present
Develop concepts, edit, and write approximately 30-40 books a year for best-selling licensed properties including Daniel Tiger’s Neighborhood, CoComelon, PJ Masks, Peanuts, Angelina Ballerina, and movie tie-ins for DreamWorks and Sony. Format experience includes: 8x8s, board books, novelty books, chapter books, junior novels, beginning readers, and picture books.
Develop and edit original IP leveled readers for our Ready-to-Read beginning readers book program.
Other responsibilities include: write promotional copy including tip sheets and catalog copy; present and pitch upcoming titles to sales reps and buyers at various annual conferences; preparing cost specifications for titles; negotiating contracts; hiring and managing authors; and mentoring junior staff members.
Copywriter: Toys“R”Us/Babies“R”Us | May 2017-May 2018
Write clear and concise copy to embody the voice of the brands, ensuring consistency throughout campaigns and related collateral projects. Lead campaign writing experience includes programs such as: Loyalty, Philanthropy, Credit, Layaway, Seasonal/Holiday, Geoffrey’s Birthday Club, In-Store Events, and new product launches. Promotional and and long-form copy for digital channels included: home pages, landing pages, category pages, customer emails, subject lines/pre-headers, and lightboxes.
Collaborate with design and marketing partners to create synergy and integration in concept development as well as in execution across all marketing channels.
Publicity Coordinator: Archer Cooperative Nursery School | June 2016-June 2017
Manage and update all school social media accounts and the school’s website with news, photos, events, and other information. Create ads and brochures to place in local media, and develop and plan publicity for all school events.
Editor: Disney Publishing Worldwide | Oct. 2007-Sept. 2012
Acquire, edit, write, and develop books for a variety of formats, including picture books, novelty books, 8x8s, licensed tie-ins, and original fiction. Work closely with our NYC, White Plains, and California offices to oversee all stages of book development from conception to publication. Review digital book files in addition to brainstorming on new content for digital books and apps.
Editor/Associate Editor/Assistant Editor: Modern Publishing | Feb. 2005-Oct. 2007
Write and edit manuscripts; work with the art department to help design book interiors for both licensed and independent titles; develop new format ideas; and research new licenses for acquisition. Manage and write all promotional copy for the company website.
Editorial Assistant: Penguin Group for Young Readers | June 2003-Feb. 2005
Edit manuscripts and provide art suggestions for independent and licensed series including Katie Kazoo: Switcheroo; Hank Zipzer: The World’s Greatest Underachiever (authored by Henry Winkler); The Weebles and Mad Libs. Provide administrative and editorial support to the Editorial Director, Editor-at-Large, and other staff members.
Editorial Assistant: Aladdin/Simon Pulse
June 2002-June 2003 2003
Help edit manuscripts and provide art suggestions for independent and licensed series including Buffy the Vampire Slayer and Pendragon. Provide administrative and editorial support to the Executive Editor and other staff members.
Education | Montclair State University | 1995-2000
BA: Psychology; Double minor in Journalism/Criminal Justice.