Features Overview
As one of the lead copywriter's on the Toys"R"Us/Babies"R"Us Digital Customer Experience team, I was responsible for writing engaging copy for digital channels including emails, home pages, landing pages, social posts, web banners, email stripes, subject lines, pre-headers, and light boxes. I was also the lead writer on campaigns including loyalty, philanthropy, credit card, Geoffrey's Birthday Club, and seasonal/holiday. I also compiled and updated the Toys"R"Us/Babies"R"Us legal guidelines.
